This was for a module called "Rich Media Design" where we had to design the collaterals (product packaging, advertisement, outdoor advertisement) for a new product for a chocolate brand and also recreate the website.

 

We remained the initial logo of Maltesers as it will make it easier for people to recognise it. 

 

Maltesers Amour is strawberry flavoured, different from the Maltesers in the market. 

 

I designed the website - using Photoshop and Dreamweaver.

 

For the background, we used contrasting colours: red and pink with a gradient effect because Maltesers’ signature colour is red but we want to gradually show the color to pink as it is the signature color of strawberry. Through the website, we want to show the ‘countryside and rural feel', the process of flavoured chocolates from fresh strawberry. Our website is simple, not complicated and easy to navigate.