In February 2014, I interned at Space Invasion for Events Management and Marketing. Space Invasion is a pop up retail concept shop at The Cathay powered by Invade Industry. They provide online blogshops and labels an offline presence in Space Invasion. The purpose is also to provide a platform for small time business owners, start-ups and entrepreneurs to own a space at Space Invasion.

During my time at Space Invasion, I was given the opportunity to plan the first ever Mega Sale by myself. I was also in charge of securing sponsors and preparation of the promotional collaterals. The event turnout was over 1,000 people over a period of 2 days and the objective of having a Mega Sale was to increase awareness of Space Invasion itself. 

For Space Invasion Mega Sale (SIMS), we invite external blogshops to take this opportunity to join us to clear their outstanding stocks or products at a lower price. With that being said, I had to liaise with them to create signages for them as well as the shop.

Besides planning for the sale, I also ran Space Invasion's social media accounts Instagram , Facebook, and their website on a daily basis. I did basic media monitoring and styled several outfits. As part of the business development of the shop, I managed to secure several premium blogshops like SetApart to join Space Invasion as a tenant to further grow their business offline.

Watch the post event video here, video done by Creative Tree Film.

I worked independently and explored different aspects of marketing - social media, PR and also the designing of collaterals.

Event turnout: 1,000 people for both days